Pink Jinn was started in 2015 by Laura Cretney. After spending six months studying Arabic in Oman, Laura became frustrated at having to answer the same questions again and again when she discussed her travels back home:

“Is it safe?” “Isn’t it dangerous for a woman out there?” – often accompanied by raised eyebrows and worried looks…

She wanted to tell people about Oman’s mesmerising natural beauty, its kind, welcoming people and its fascinating culture. But instead she found herself having the same conversation again and again, trying every time to dispel the common preconceptions of the region as war-torn and repressive for women.

Laura created Pink Jinn to show a more positive and nuanced side to the Middle East and North Africa to that so frequently portrayed by the media. She wanted to share stories and images that would inspire people, emphasise their commonality and deepen their understanding of the region.


Laura has spent the last ten years studying the MENA and working on international development projects in the region, and she is now working towards her PhD focusing on the conflict in Yemen.

Her experiences of Middle East and its remarkable people continue to inspire her writing, which she hopes will encourage others to explore this fascinating part of the world.