The Souq

Welcome to the Souq – a new initiative by Pink Jinn selling beautiful products and crafts inspired by cultural heritage in the Middle East and North Africa, supporting regional businesses, entrepreneurs, creatives and charitable causes.

Our first collection consists of five pieces of beautiful silver jewellery from Oman, and a third of our profits will go to Saba Relief to support children affected by the conflict in Yemen.

Click here to shop the collection on Etsy.

Since the days of the old Silk Routes and Oman’s historical colonial links with the East African island of Zanzibar, Omani silversmiths have been trading their wares around the world. The silver industry is a key part of Oman’s history and cultural tradition, with Omanis wearing silver jewellery – much of which is steeped in social and religious symbolism – to adorn their colourful traditional dress on special occasions.


One of the most iconic pieces of jewellery worn by Omani women are pendants like these, usually worn on long chains that hang around the bottom of the chest. These particular pendants are relatively minimalist compared with some of the other traditional, chunkier necklaces worn by Omani women on special occasions.

These iconic silver pendants were made in Nizwa, a town in the interior of Oman famous for its Souq and for traditional crafts – the heart of the Omani silver trade. Each piece is handmade and carries its own unique detail – no two pendants are exactly the same!


We chose the camel for our signature earring due to its important place in Omani history and culture. For centuries, camels have been among the most important livestock in Oman. Bedouin populations have lived off their milk and meat, while tradesmen have used them to transport their wares along the Silk Roads of old. Nowadays, they are valued for the money they can earn their owners in camel races and beauty pageants (yes, you heard right!).


The Khanjar is the national symbol of the Sultanate of Oman and appears on the Omani flag, banknotes and all official government documents. It is a dagger shaped like a letter ‘J’ worn by Omani men on a belt around their waist over their dishdasha. Once worn as a form of protection, the khanjar is now mostly worn on special occasions such as weddings, funerals or Eid, or as a symbol of status.

Bearing probably the most iconic symbol of Oman, these earrings are obviously and authentically Omani. Sitting just in line with the jaw bone, their unique detail will catch the eye and probably start a conversation about the beautiful country that inspired them.


Coffee – or qahwa – is practically an institution in Oman. It brings together families and communities and is a key part of Oman’s world famous tradition of hospitality. Proper Omani coffee is brewed over a stove with blends of fragrant cardamom, saffron and rosewater, and is served in a coffee pot called a dalah, usually alongside dates or the traditional sweet, halwa.

If you’ve ever been invited to enjoy coffee and dates with an Omani host, you’ll know that there is a whole traditional code of etiquette around drinking qahwa, which includes giving your cup a small shake when you’re done to show you don’t want any more. These beautiful and unique dalah earrings represent one of the most famous symbols of culture, history and hospitality in Oman and the wider Arab World.

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At Pink Jinn, as well as buying from local suppliers in the Middle East, we want to give back to the communities that have inspired our business by donating to charities in the region supporting local people, particularly victims of conflict. We are therefore donating a third of the profits from our jewellery to Saba Relief and Development Foundation, which is helping vulnerable children in Yemen by keeping them warm during the winter and providing crucial access to education.

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